Public speaking is a common marketing tactic. Speaking to groups (online or in person) helps you to grow your mailing list, bring in clients, and get referrals.
What do you do to help the attendees remember you after your presentation is over? How do you maximize your speaking opportunities?
Being a published author allows you to get far more bang for your buck, so to speak. Having a book with you as the author provides a lot of benefits, but here are three benefits to start with: